Guides and playbooks

Everything we know about ranking on search and getting cited in AI answers, written in plain English and free to read.

Fundamentals

SEO and GEO crash course

Go from zero to a working organic strategy, including AI search.

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Fundamentals

Technical SEO checklist

The technical foundations that let great content actually rank.

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AI search (GEO)

How to get cited in AI answers

What it takes to show up and be quoted in AI-generated answers.

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Platforms

SEO by CMS

Platform-specific guidelines for the content system you actually use.

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Reference

How to choose SEO and GEO software

The criteria that actually matter when you pick a tool in 2026.

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Reference

SEO and GEO glossary

Plain-English definitions for every term that matters.

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